Micro Persuasion: What will replace pageviews?

Wednesday February 14th 2007, 6:22 pm

Written by: Brian Benzinger

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Steve Rubel asks the question, “What Will Replace the Almighty Page View?” He brings up this question because of the direction the web is headed with sites heavily using Ajax, widget sites that allows the user to never leave its page, and so on. What metric should we look at next? He suggests three possible options: Events (as in user interaction with Ajax, Flash, etc.), Unique Visitors, and Time Spent. What do you think?

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# 1. Alojamento on Sep 12, 2007 at 1:59 am

Good point! To me it seems that events would be the most logical and useful choice, however a mix between “how many UNIQUE visitors have spent more TIME on EVENT x” might now be a bad idea.

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