LoowaLoowa, launched earlier this month, is a nice and simple social networking site. At first impression, Loowa seems to be a site similar to Who Are You (TechCrunch’s Review) which allows anyone to associate their email address to basic information and a photo. However, Loowa is much more providing users with a complete and customizable profile. You can look at it as a simplified and cleaned up version of MySpace.

One interesting tidbit that Mashable had mentioned is that the creator, Scott Fitzhugh, actually launched Loowa on Youtube (watch the video). In Scott’s case, this is a great move because he not only creates products, but runs a popular video blog bringing around 40,000 views to his video in 10 days. I think he’s on to something. Anyways, let’s take a look at what Loowa has to offer.

While Loowa may not be as feature packed as other social networking sites, it appears to be off to a great start. Once registering with your email address, you will be asked to create your profile. Profiles are pretty basic and fairly customizable, allowing you to include a photograph, name, and information about yourself as well as HTML, CSS, and other objects (widgets and videos). Any user that comes across your profile can then friend you, browse photos that you have uploaded, send you messages, and leave comments on your graffiti wall, which is a small discussion area at the bottom of all profiles. Viewing Scott’s profile also shows more functionality coming soon including blogging, linkbacks, topic based discussions, content flagging, and more.

Loowa also has a fun section inspired by Digg Spy called, The Loowa Spy. The Loowa Spy is something that I haven’t seen in a social networking site of this nature before. The page updates each second displaying the latest activity on Loowa, including profile views, commenting, and photo viewing. While the spy section is just a small part of Loowa, it’s fun to browse to every now and then and helps with finding other Loowa users to possibly meet.

All in all, I feel Loowa is a well crafted and simple social network. It’s certainly no MySpace functionality wise, but it’s easy and fun to use and seems to be off to a pretty decent start. Users can connect with friends, create customized profiles, upload photos, and message eachother with more features coming soon.

Lastly, feel free to check out my Loowa profile. If you create an account, don’t be shy and leave a message!

10 Comments on “Simple Social Networking with Loowa”

  1. Andreas says:

    It is not only similar to whoareyou, those guys copied complete parts of http://whoareyou.weekendr.com incl. css stylesheets! Is this the new way of doing great ideas?

  2. Andreas says:

  3. Brian Benzinger says:

    Yeah, hopefully the creator will make a new design for the main page and log in pages (and any other pages, if any). Otherwise, the rest of the site seems to be pretty good.

  4. Andreas says:

    they also used a screenshot from whoareyou on their site – this is very lame and also against copyright. http://www.flickr.com/photos/flickrelmo/218391957

  5. Bri says:

    While I hate myspace’s terrible design, reliability, and users as much as the next guy, these me-too social sites don’t offer any real features that will convert users.

    The network effect is a bitch to overcome.

  6. J says:

    Yo, Andreas
    I agree, they look freakishly alike. But the end result is different; who-r-you only shows a small “about me” and “screen name”, as well as photo. Actually, who-r-you seems only for id purposes;
    Thus same look, different ideas.

    And dude, have you ever tried building a whole site like that from scratch? It ain’t easy! Let the dude cheat, I bet weekendr stole it from someone else too. its not like its a painfully original idea for a front page anyways.

  7. Social Intelligence » Blog Archive » Loowa - new platform/community - Social Networking Watch List and Analysis says:

    [...] (via SolutionWatch) Posted by justin.smith Filed in platforms [...]

  8. none says:

    nice photo-shop work Andreas.

  9. peter says:

    hey what is really new about this? If u are indeed looking for a unique social network, i feel Grupus.com has a much better idea.
    Private exclusive groups of no more than 12 members per group and invitations by majority voting in the group. And i must admit the privacy offered by these groups is commendable. My friends and me have really got hooked.

  10. Carlos says:

    its funny you keep talking about this whoareyou site but it do not seem to beable to find such a site. So you show pics thats well a good but that could have been faked i know how to use photo shop to make this site looked copied hell i cold say my space stole from some other site that doesn’t exist, but i can make screen shots