CrowdstormCrowdstorm, currently in private beta, is a social shopping site that uses buzz to determine the popularity of a product. The goal of Crowdstorm is to make shopping as painless as possible for its users by allowing them to determine if a product is worth purchasing based upon the buzz around the product. It’s an interesting mix of shopping with a Digg-like voting system, product commentary, blogging, and social networking. I’ve recently been invited to try out Crowdstorm and found it to be a fun and beneficial service.

In an interview with Philip Wilkinson, owner of Crowdstorm, Philip mentions how the “power of crowds” brings many possibilities to the online shopping world and can make all the difference when searching for a product. He also mentions how many large scale sites still largely rely on price comparison to get one to purchase a product. He sees this as being unhelpful and would prefer learning what product is most talked about or “buzzy” and what his trusted friends have to say about the product. I completely agree. I didn’t buy my monitor because Best Buy had it in stock at a low price. Instead, I bought it because my friends told me that it worked great and that the picture was of great quality. This is what Crowdstorm and the “power of crowds” is all about – buzz.

With Crowdstorm, users can search on products and learn why they would want to purchase a product based on the buzz around the product. Likewise, users can recommend products that they own using a Digg-style voting system as well as express their opinions about a product using commenting. Crowdstorm also provides blogging support (currently only works with Blogger) where users can add their blog to their profile. The user could then find a product they want to write about, select “blog it,” write about the product, and have the blog posts linked to on the Crowdstorm product page under, “Blogged By.” Crowdstorm is also part social networking in that you can friend other Crowdstorm users and get updated on all of their activity throughout the site when viewing your profile. Lastly, Crowdstorm uses a wiki-like system for products where users can easily add products and edit products on the website while others may view a history log to view past versions.

Overall, Crowdstorm has a very well designed and enjoyable website with a great concept. However, I am going to have to agree with Mashable that it will be difficult to come out on top in an already crowded space of social shopping sites. Nevertheless, I am excited for the public launch of Crowdstorm.


8 Comments on “Crowdstorm – Shop with the “Power of Crowds””

  1. Emma says:

    This is a cool idea! If something like this became popular, maybe we could put business that are making crappy products out of business, or force companies to make quality products! Perhaps I’m over optimistic…?

  2. Deep Jive Interests » Recommended Reads for August 16, 2006 says:

    [...] Digg comes to Shopping The power/wisdom/excellence/beauty/awesomeness of crowds as it applies to shopping for products. “Buzz” will determine how high a product rises on the ladder. Digg, meet another one of your web2.0 children. (tags: shopping clone digg web2.0) [...]

  3. dave says:

    dude, if they can get more products like metameucil then they can totally overtake http://www.eons.com (already at a staggering 12 users, but 4 are employees!)

  4. Crowdstorm Launched says:

    [...] Crowdstorm – Shop with the “Power of Crowds”Crowdstorm, currently in private beta, is a social shopping site that uses buzz to determine the popularity of a product. The goal of Crowdstorm is…New Flock Beta and Website LaunchedFlock has recently launched their first beta release (Beta 1, v0.7) of their social browser along with a new design for the website. I’ve been…Dabble DB Soon to LaunchIt’s not often that I write about the launch of a product that I have already reviewed in the past, but Dabble DB is one… [...]

  5. Genry says:

    I’ve taken a quick look at your postings, which are very interesting. Lots of material and ideas! Congrats on being so focused!

  6. Boris Savic says:

    no product can make world stop producing crappy products, because it is not in their interest… if any product is the same quality no one would buy them…

  7. Darin says:

    I think crowdstorm is very useful site, we can compare and even review products, so when we have final decission to buy products online, we already now that we buy the best product.

  8. Steven says:

    I guess it’s cool to see what other people want to buy, that have similar interests, but for me it’s all about bargain shopping, getting stuff for less dough. New sites that I like are http://www.dealighted.com (very addictive, shows deals posted by people to many different deals sites, saves time), wize.com (buzz about products, helps find good products), and http://www.resellerratings.com (customer ratings of stores, keep from getting ripped off).